Birmingham fashion boutique revels in return of BBC’s Peaky Blinders
A Great Western Arcade shop owner has been relishing the return of Birmingham-based drama Peaky Blinders to BBC2.
That’s because Daisy Nyamie, founder of Peter Forson hats and scarves, knew demand for her Stetson flat caps, as styled by the infamous Shelby family, would go through the roof.
Spring and summer are busy periods for Daisy, who built on her successful online business, www.peterforson.com, by opening the store last October.
With the horse racing and wedding season getting underway, sales of her designer hats and lavish accessories are also set to flourish.
“I usually sell around three or four Peaky Blinders-style caps everyday but with the third series starting in May, they’re even more popular,” said Daisy.
“They sell well because I’m the only retailer in the city that stocks the high-quality Stetson range, which David Beckham wears.
“I was running low and had to order more in time for the show. I must stress that mine come without the razor blades!”
Business has been brisk during Peter Forson’s first seven months of trade, with the store fitting seamlessly into GWA’s array of independent stores, including fashion retailers.
The shop features hand-selected headpieces from high-end designers like Borsalino, Vivienne Westwood, Nerida Fraiman, Maddox and Lara Bohinc.
Daisy also stocks Whiteley hats, the brand of choice for Duchess of Cambridge, Kate Middleton.
“We’ve built up a strong online presence over the last three years and I couldn’t have asked for anymore since opening our first shop,” added Daisy, who named the store after her mum’s great uncle.
“Attention now starts turning towards the summer, with women considering what to wear at Ascot, other race meetings and weddings.
“This is where our one-off pieces, from UK and international designers, come into their own.
“Women take the fact their hat is unique, that the milliner has only made that one, very seriously.
“The last thing they want is to go to Ascot and bump into someone else wearing the same design.”
This article was written on behalf of Edwin Ellis Creative Media client Retail BID Birmingham