The COVID-19 lockdown and remote working forced a complete rethink from our clients about how they communicate with employees, customers and members.

It also made us reconsider how we work and forced an emphasis on digital publishing over our much-loved traditional print format.

We will continue to champion print publishing – it’s in our DNA – but there’s no denying digital came into its own during these unusual times.

Throughout lockdown we’ve been asked to create a host of e-guides, newsletters, and magazines – all through the latest interactive publishing software. They’ve enabled clients to speak to the right people irrespective of which part of the house in which they’re working!

We can write, design and host the publications with guidance from clients keen to share their latest news in the tone of voice that works for them.

The benefits for this format during a period of remote working are great. We’ve listed ten reasons below:

Colmore Cook Book, Birmingham Business Park ‘Our Community’ and Safer Spaces for hospitality venues – three of the recent digital publications we’ve been asked to produce

1. You’re back in business… tell people about it

Update remote-working staff and stakeholders with latest company announcements, offers, appointments and opening times

2. Simplicity

Digital publications are easy to share through social media, email or your website

3. Convenience

Read your news on mobile, tablet or desktop browsers anywhere, any time of day

4. They look good

Publications can be designed to match existing company branding, design and typography

5. Interactive publishing

Embed special videos (a message from the CEO, perhaps?), CGI visuals and links to e-commerce pages

6 Budget friendly

No print or distribution costs to consider

7. No wastage

Share only with the readers and people who matter

8. No barriers to distribution

Digital means global. The online world is your oyster!

9. Commercial potential

Host advertising or themed and timed promotional content

10. Get started now, remotely!

Get in touch now to begin working on your first bespoke digital newsletter or magazine.

 

A selection of our latest digital publications:

Birmingham Business Park ‘Our Community’

Colmore BID ‘Safer Spaces’ guide

Colmore ‘Cook Book’

Colmore Lite digital magazine

Retail BID ‘Welcome Back’ guide for city centre retailers returning after lockdown

Birmingham Business Park has released a special digital magazine to highlight the Park occupiers and tenants who have adapted to support the UK-wide COVID-19 effort.

The special edition of the Park’s seasonal ‘Our Community’ magazine has been created by Edwin Ellis Creative Media.

The digital magazine features companies such as IMI, Minebea Intec and Goodyear, who have adapted production to help combat the coronavirus pandemic.

Also featured is Business Park-based Rolls-Royce, which is part of the VentilatorChallengeUK Consortium and has been working hard to investigate production of a range of ventilator design options to help increase the UK’s supply of ventilators.

Set within 148 acres of mature parkland along the M42 corridor, multi-award-winning Birmingham Business Park is the most established out-of-town office park in the Midlands with 15,000 people working there.

Read the digital magazine here: https://www.birminghambusinesspark.co.uk/life-on-the-park/news/


Read more from Edwin Ellis Creative Media: The Journal of History & Nostalgia, a digital magazine looking at Birmingham, the Black Country and Coventry:

Like us, you’re probably missing Birmingham city centre’s loveliest landmarks and dashing past them to get to your next meeting as coronavirus guidelines force us to work from home.

So here are nine pictures of some of the most picturesque spots in town for you to brighten up your Zoom meeting backdrops for the times when the kitchen just won’t do.

You just need to right-click, select Save Image and download.

To work out how to change the meeting backdrop, follow this guide.

All pictures copyright Edwin Ellis Creative Media. Feel free to use them for your video calls, screen savers or social media, but get in touch for any commercial usage. Thanks.

Alpha Tower Birmingham and HSBC HQ

 

Birmingham Cathedral and Colmore Row

 

Birmingham Museum and Art Gallery Round Gallery

 

Birmingham Hall of Memory and Centenary Square

 

Moor Street Station, Birmingham

 

Shakespeare Memorial Room at Library of Birmingham

 

St Paul’s Square, Birmingham

 

Birmingham Town Hall and Midland Metro tram

 

The Custard Factory, Digbeth, Birmingham


Read more from Edwin Ellis Creative Media: The Journal of History & Nostalgia, a digital magazine looking at Birmingham, the Black Country and Coventry:

Edwin Ellis Creative Media has launched a new digital magazine for people to read online or download during the coronavirus lockdown.

The PR and publishing agency, founded in 2015 by former Birmingham Post editor Stacey Barnfield, has created the Journal of History & Nostalgia, which covers Birmingham, the Black Country and Coventry.

Using the latest digital publishing software the magazine can be read on any digital device or downloaded to read offline.

It features links to websites for museums and heritage sites and covers news about local history and regeneration projects plus a look at the virtual gallery tours being offered by Birmingham Museum & Art Gallery during its closure to the public.

Stacey Barnfield explained how he hopes the magazine will evolve into a printed publication, distributed across the Midlands, to help raise the profile of the area, its history and heritage after coronavirus closures.

“I’ve always wanted to launch a local history magazine that appeals to families who have grown up in the Midlands and have family connections to its biggest brands; the likes of Jaguar, Cadbury and Rover. There are lovely stories behind these incredible organisations that I hope to share through the magazine.

“However, with print publishing being impacted by coronavirus, it seemed appropriate to try a shorter digital ‘stay-at-home’ version first. I’m really pleased with the response and getting some positive feedback.”