Client news: Edwin Ellis to publish new magazine for Retail BID Birmingham

Author: Stacey BarnfieldPublished:

We’re delighted to have been appointed by Birmingham’s Retail Business Improvement District (BID) to publish its new bi-monthly magazine.

The 16-page publication, called Edit, will feature BID news and updates and raise the profile of its member businesses at a time of huge growth in the city’s retail sector.

A BID is a defined area within which companies pay an additional tax to fund improvement projects.

Some of the biggest names in the city’s shopping scene, such as John Lewis, Selfridges and Harvey Nichols, contribute to the Retail BID.

In addition, the BID also works with hundreds of independent retailers and outlets across the city centre and in vibrant malls such as Great Western Arcade and Picadilly Arcade.

Edwin Ellis Creative Media will oversee all content, design and photography contained in Edit, with guidance from Retail BID managers Steve Hewlett and Assia Sohaib.

The first edition of Edit, which is due out late November, will feature the BID’s Christmas campaigns, the recent relaunch of the Mailbox and a new city centre pocket map for tourists.

The publication will also look at work being done to make the city centre a safer and cleaner place, such as chewing gum litter removal projects and a charity-led waste reduction scheme.