Edwin Ellis Creative Media client brief: Colmore BID ‘Progress’ Annual Report

Author: Stacey BarnfieldPublished:

Edwin Ellis Creative Media was asked to create design concepts and produce Colmore BID’s 2020 Annual Report, called Progress.

Wanting the document to stand out for its year-long ‘shelf life’, we opted for a semi-circular die-cut front page, showing an image of the BID’s new Chair and Deputies. Behind this is the welcome message from the senior leadership team.

The document is then broken down to cover each of the Business Improvement District’s working groups; from Safe & Sound through to Leisure & Hospitality.

Another eye-catching element is the triple-folding pages at the rear of the brochure showing a single Business District skyline image, taken from the roof of Bank House in Birmingham city centre specifically for this commission.

Colmore BID’s ‘Progress’ Annual Report front page

Colmore BID’s ‘Progress’ Annual Report inside front page

Colmore BID’s ‘Progress’ Annual Report Safe & Sound pages

The Business District skyline image taking out three pages of Colmore BID’s annual report