Edwin Ellis Creative Media client brief: Colmore BID ‘Progress’ Annual Report
Edwin Ellis Creative Media was asked to create design concepts and produce Colmore BID’s 2020 Annual Report, called Progress.
Wanting the document to stand out for its year-long ‘shelf life’, we opted for a semi-circular die-cut front page, showing an image of the BID’s new Chair and Deputies. Behind this is the welcome message from the senior leadership team.
The document is then broken down to cover each of the Business Improvement District’s working groups; from Safe & Sound through to Leisure & Hospitality.
Another eye-catching element is the triple-folding pages at the rear of the brochure showing a single Business District skyline image, taken from the roof of Bank House in Birmingham city centre specifically for this commission.