Edwin Ellis Creative Media commissioned to redesign national social care magazine

The redesigned Professional Social Work front page and inside pages


We were asked to redesign Professional Social Work, the leading magazine for social care in the UK.

The monthly glossy title, which is distributed across the country, is produced by an editorial team based in Birmingham on behalf of BASW, the British Association of Social Workers.

Our brief was to give the magazine a refreshed design and offer suggestions to help the flow of authoritative news articles, in-depth features and better usage of photography.

The magazine’s editor was keen to preserve a strong story and feature count to ensure the title maintains its position as a must-read for social workers.

This was at the forefront of our thinking as we created a series of templates for news and features pages for ease of production in future editions.

Contemporary sans and serif typefaces now complement each other for headlines and body text, with further guidelines on colour usage in page furniture.

Shahid Naqvi, Editor of Professional Social Work magazine, said: “Stacey Barnfield did a fantastic job redesigning our magazine. He was there every step of the way, guiding the process and coming up with ideas that often took us in a new direction while always being responsive to and understanding our needs.

“I really appreciated his calm professionalism, clarity, creative flair and commitment to the project. Post launch, he didn’t just walk away but stayed with us to make sure everything was working well.

“The end result is a product that ticked every box and has been universally praised. I couldn’t recommend Edwin Ellis Creative Media highly enough!”