At Edwin Ellis Creative Media, we love creating content that not only informs and inspires but also delivers measurable value to our clients — and our recent work with Crowne Plaza Birmingham City Centre is a great example.
We were asked to write a new and improved Local Area Guide for the hotel’s website — a digital resource that helps guests discover the very best of Birmingham, right from the hotel’s doorstep.
Our approach was twofold:
- First, we wanted to give visitors genuinely useful content: easy-to-navigate, clearly written descriptions of the city’s best attractions, shopping, dining and entertainment.
- Second, we focused on supporting the hotel’s online visibility, with optimised copy to help improve its search engine rankings and enhance its profile in Birmingham’s competitive hospitality market.
From the Bullring & Grand Central to Symphony Hall, canal walks, Brindleyplace, and local cultural landmarks, each entry includes walking distances and highlights that are relevant for both leisure and business travellers. It’s all about helping guests explore Birmingham with confidence and ease.
The result is a user-friendly, content-rich guide that positions Crowne Plaza Birmingham City Centre as a knowledgeable and welcoming base for discovering the city, and also signals authority to Google, improving the site’s SEO strength.
Take a look at the live guide here:
🔗 Crowne Plaza Local Area Guide
Whether it’s website content, press releases or digital campaigns, we’re proud to help great brands like Crowne Plaza shine brighter online, and in the heart of the city.
