Ten benefits of digital magazines and newsletters

Author: Stacey BarnfieldPublished:

The COVID-19 lockdown and remote working forced a complete rethink from our clients about how they communicate with employees, customers and members.

It also made us reconsider how we work and forced an emphasis on digital publishing over our much-loved traditional print format.

We will continue to champion print publishing – it’s in our DNA – but there’s no denying digital came into its own during these unusual times.

Throughout lockdown we’ve been asked to create a host of e-guides, newsletters, and magazines – all through the latest interactive publishing software. They’ve enabled clients to speak to the right people irrespective of which part of the house in which they’re working!

We can write, design and host the publications with guidance from clients keen to share their latest news in the tone of voice that works for them.

The benefits for this format during a period of remote working are great. We’ve listed ten reasons below:

Colmore Cook Book, Birmingham Business Park ‘Our Community’ and Safer Spaces for hospitality venues – three of the recent digital publications we’ve been asked to produce

1. You’re back in business… tell people about it

Update remote-working staff and stakeholders with latest company announcements, offers, appointments and opening times

2. Simplicity

Digital publications are easy to share through social media, email or your website

3. Convenience

Read your news on mobile, tablet or desktop browsers anywhere, any time of day

4. They look good

Publications can be designed to match existing company branding, design and typography

5. Interactive publishing

Embed special videos (a message from the CEO, perhaps?), CGI visuals and links to e-commerce pages

6 Budget friendly

No print or distribution costs to consider

7. No wastage

Share only with the readers and people who matter

8. No barriers to distribution

Digital means global. The online world is your oyster!

9. Commercial potential

Host advertising or themed and timed promotional content

10. Get started now, remotely!

Get in touch now to begin working on your first bespoke digital newsletter or magazine.


A selection of our latest digital publications:

Birmingham Business Park ‘Our Community’

Colmore BID ‘Safer Spaces’ guide

Colmore ‘Cook Book’

Colmore Lite digital magazine

Retail BID ‘Welcome Back’ guide for city centre retailers returning after lockdown