Organisers of the sold-out 100-mile closed-road event Vélo Birmingham & Midlands have added a brand new 42-mile route, providing 3,000 cyclists of all abilities with the unique opportunity to ride from Birmingham to Coventry on closed roads on May 12, 2019.
The new, shorter route forms part of Vélo Birmingham & Midlands’ ongoing efforts to become one of Europe’s biggest and most inclusive cycling events and will play a key role in attracting a wider audience alongside the hugely popular 100 mile event.
Starting in the heart of Birmingham city centre, the 42-mile route will weave its way through the beautiful West Midlands countryside on route to the heart of Coventry – the European City of Sport 2019 – where riders will cross the finish line on University Square in the shadow of the historic Coventry Cathedral.
The 42-mile riders will encounter stunning countryside, panoramic views, picturesque villages and tens of thousands of residents lining the streets to cheer the riders on as they make their way to the finish line in Coventry.
The new route represents an exciting addition to what is shaping up to be a fantastic weekend of community activity within Coventry, with the Coventry Food Festival also taking place on the same day. Once riders cross the finish line, they will be able to re-fuel at the Food Festival and soak up the celebratory atmosphere within the City.
With only 3,000 General Entries up for grabs, organisers are anticipating huge demand for entries in the new event – to secure your place on the start line, head to velobirmingham.com and enter now.
In addition to General Entries, organisers have teamed up with Coventry Business Improvement District (BID) to create a ‘Business 42’ entry option. This initiative will provide Midlands’ businesses with the opportunity to enter team(s) of four into the 42 mile event and experience a premium participation experience with additional networking opportunities.
In addition to launching the new, shorter route, organisers are also releasing a small allocation of 100-mile entries on Monday, February 11, which will go on sale exclusively to everyone on the Waiting List which you can join here.
Cllr Abdul Salam Khan, Deputy Leader, Coventry City Council, said: “Putting on an extra event from Birmingham to Coventry is a real bonus, and a great opportunity for people who may find the 100 mile route a little daunting.
He added: “Coventry has a lot to boast about and having a major cycling event happening in the city is fantastic. The city’s Cathedral is a great backdrop for both cyclists travelling through the city, and now, for those entrants to the 42mile event, it offers a fabulous finishing landmark.
“In our year of health and wellbeing in Coventry and Warwickshire and as European City of Sport it will be a great attraction to riders and spectators. I think that the 42mile stretch will appeal to cyclists who may feel that a shorter distance is more manageable.
“It will also be a chance for participants, who may not have been to Coventry before, to witness what the city has to offer. It should be a special day.”
Councillor Ian Ward, Leader of Birmingham City Council, said: “This is great news for anyone who wanted to take part in the main event but may have been unsure about cycling 100 miles. This 42-mile route will offer cyclists of all ages and abilities a rare opportunity to cycle on closed roads from Birmingham to Coventry, taking in some picturesque scenery along the way.
“Events such as this are hugely important, not just in terms of economic benefits to the region and the charity fund-raising by those taking part, but also because of the legacy it creates by inspiring people of all ages and abilities to take up cycling, whether for competitive sport, recreation or as a more environmentally friendly way to travel around our city.”
“What a weekend this is going to be for Coventry,” said Trish Willetts, Coventry BID Director. “Renowned chefs, food, entertainment and cycling – what more could you want?
“It is absolutely amazing that the Coventry BID Food Festival is coinciding with Vélo Birmingham & Midlands and having these two events taking place at the same time is hugely exciting.
“It is a great honour that Coventry is involved with the cycling event and we cannot wait to welcome participants on the ride to the city.
“Everyone is welcome to come along and there will be plenty on the menu and the plan is to make the festival bigger and better than ever before, so there will be enough treats for food fans and also hungry cyclists alike.”
Press release issued by Edwin Ellis Creative Media on behalf of Vélo Birmingham & Midlands.