The Daily Mail and Times played a Peaky Blinder after picking up on a Retail BID press article about the TV drama’s most famous fashion accessory.
Our story for the BID’s Edit magazine about Great Western Arcade fashion boutique Peter Forson and its Peaky Blinders-style caps was picked up by the two national newspapers, which featured the boutique founder, Daisy Nyamie, in articles about must-have Stetson range of hats.
The story was written by Edwin Ellis Creative Media, publishers of Edit magazine.
Edit is delivered to all Retail BID levy-payers and head offices and talks about BID projects such as street cleaning, public realm and visitor experiences. The publication also helps raise the profile of member businesses.
Peter Forson is the only city centre stockist of the sought-after Stetson hats, a style similar to those worn by the notorious Shelby gangster family.
Daisy Nyamie said: “I usually sell around three or four Peaky Blinders-style caps everyday but with the third series starting in May, they’re even more popular.
“They sell well because I’m the only retailer in the city that stocks the high-quality Stetson range, which David Beckham wears.
“I was running low and had to order more in time for the show. I must stress that mine come without the razor blades!”
Read the original Peter Forson press release here.
Read the Daily Mail article here.
Read the Times article here.
Read Edit magazine here.